Quick Info

Hood: Chelsea

Features:

Subway:

Brite Bar

297 10th Ave.
at 27th St.
(212) 279-9706
2026: No license found in 2026
Average user rating:
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Brite Bar
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(297 10th Ave.)

Overview

A sleek bar with a mixed crowd, views of the Empire State Building and impressively flattering lighting. Most notable for the surprising amount of press it got following a flame war with 42 Below Vodka in 2005.

Outside Reviews

New York Magazine

The several Lite-Brite screens and cubes sitting on end tables may be gimmicky, but the view of the Empire State Building certainly isn?t.

AOL CityGuide

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Bright spot in outer Chelsea.

Citysearch

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Lite-Brite toys and locally brewed "energy" vodka stir up a lively vibe at this 10th Avenue lounge.

Friends

User Reviews

Best new place I've been to this year!
This place is now called Velour Lounge. I arrived around 9:30 with a group of 5 to celebrate my birthday in December. Because we called in advance my friends and I were treated to free house Champagne right after sitting down, nice! We stayed later than I thought because we got so comfortable and the service was great. Definately worth a return visit.
Tyler(1/8/2011 4:51:47 PM)
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Girls just want to have fun, and we did!
I came here for my best friends birthday last week not knowing what to expect. I must say that I was unexpectedly surprised! This bar used to be called Brite I think and I Loved the special drink called the 'Velour' and the guy behind the bar was really nice to us all night, plus the server for our table. Did I mention the music rocks?! I think we may have closed down the place...I want to go back for my birthday next month!
Sheila(1/15/2011 1:55:39 PM)
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